EUR reverses initial strength after EU and US strike a trade deal

EUR reverses initial strength after EU and US strike a trade deal

Forex 4 minutes to read
Picture of John Hardy
John J. Hardy

Global Head of Macro Strategy

Summary:  With the announcement of an EU-US deal largely similar to the US-Japan deal, we are likely seeing peak optimism on the trade deal front, though Asia is a bit more subdued as China looks a bit more isolated.


Note: Today's update is a short-form one mostly aimed at covering the EU-US trade deal and updating the FX board readings and a few additional comments. See my update from Friday for a full preview of the coming week, which is chock full of key event risks, not least the heavy earnings season.

US and EU strike a Trade Deal - why the euro weakened after initial rally.
With the EU-US trade deal announced late yesterday, the EU has played more friendly with the US administration than I thought likely going into the trade negotiations, but was apparently disciplined by at least two things: first, the cost-benefit analysis of what the price would be should it decided to not bend to Trump’s terms and second, the geopolitical landscape of a hostile Russia at its borders and the EU-China talks making it clear that the “moving towards China” is a no-go. The deal itself was largely along the lines of the US-Japan deal, although many details are lacking. There is the broad 15% across the board level, not including steel and aluminum (which are at 50%, but there is talk of an eventual quota system), and promises that the EU will buy USD 750 billion in US imports, including energy and defense, and that European companies will invest USD 600 billion in the US.

The initial reaction saw the Euro rallying overnight as it looks like a “good deal” for the European economy relative to a trade war breaking out, but now the euro is selling off. The second read is that this is euro negative as the risk of US-EU hostilities has been eliminated for now, easing the pressure on Europe on the fiscal front. And all of the theoretical inbound investment into the US and the recent re-heating of all things AI and tech have already reheated enthusiasm for US-bound investment flows. Finally, positioning and consensus are skewed very heavily for USD weakness, so we could be in for a chunky further correction in the weak USD trend, depending on how this week plays out for tech earnings and the US jobs report on Friday.

One currency that should benefit from terms being agreed is SEK as this brightens the outlook for the European economy (and reduces risks to Sweden’s significant exports to the US as well.)

Chart: EURUSD
Today’s candlestick taking on an ugly look if we close near here or lower. This could set up a test of the 1.1557 range support, which might open a significant range to the downside. The first pivotal area of note below the round 1.1500 level and the zone around 1.1450 that was contested on the way up is perhaps 1.1357, the 61.8% retracement of the last large rally wave, but let’s see how we close today and this pivotal week through the Friday US jobs report.

28_07_2025_EURUSD
Source: Saxo

FX Board of G10 and CNH trend evolution and strength.
Note: If unfamiliar with the FX board, please see a video tutorial for understanding and using the FX Board.

The Euro is reversing hard, though it will take some time for this to show up in the trend readings. Elsewhere, the JPY remains weak and sterling a bit less so, with the latter likely to get at least a minor boost if the euro suffers a larger correction (EURGBP weighing). Note the firming in the SEK over the last week (strong 2- and 5-day momentum changes)

28_07_2025_FXBoard_Main
Source: Bloomberg and Saxo Group

Table: NEW FX Board Trend Scoreboard for individual pairs.

Interesting now whether some of the well-established USD downtrends are reversed in the individual USD pairs outside of USDJPY and GBPUSD. USDCAD is at a tipping point here and AUDUSD isn’t far behind if this price action lower continues.

 

28_07_2025_FXBoard_Individuals
Source: Bloomberg and Saxo Group
This content is marketing material and should not be regarded as investment advice. Trading financial instruments carries risks and historic performance is not a guarantee of future results.
The instrument(s) referenced in this content may be issued by a partner, from whom Saxo receives promotional fees, payment or retrocessions. While Saxo may receive compensation from these partnerships, all content is created with the aim of providing clients with valuable information and options..

Outrageous Predictions 2026

01 /

  • Executive Summary: Outrageous Predictions 2026

    Outrageous Predictions

    Executive Summary: Outrageous Predictions 2026

    Saxo Group

    Read Saxo's Outrageous Predictions for 2026, our latest batch of low probability, but high impact ev...
  • A Fortune 500 company names an AI model as CEO

    Outrageous Predictions

    A Fortune 500 company names an AI model as CEO

    Charu Chanana

    Chief Investment Strategist

    Can AI be trusted to take over in the boardroom? With the right algorithms and balanced human oversi...
  • Despite concerns, U.S. 2026 mid-term elections proceed smoothly

    Outrageous Predictions

    Despite concerns, U.S. 2026 mid-term elections proceed smoothly

    John J. Hardy

    Global Head of Macro Strategy

    In spite of outstanding threats to the American democratic process, the US midterms come and go cord...
  • Dollar dominance challenged by Beijing’s golden yuan

    Outrageous Predictions

    Dollar dominance challenged by Beijing’s golden yuan

    Charu Chanana

    Chief Investment Strategist

    Beijing does an end-run around the US dollar, setting up a framework for settling trade in a neutral...
  • Obesity drugs for everyone – even for pets

    Outrageous Predictions

    Obesity drugs for everyone – even for pets

    Jacob Falkencrone

    Global Head of Investment Strategy

    The availability of GLP-1 drugs in pill form makes them ubiquitous, shrinking waistlines, even for p...
  • Dumb AI triggers trillion-dollar clean-up

    Outrageous Predictions

    Dumb AI triggers trillion-dollar clean-up

    Jacob Falkencrone

    Global Head of Investment Strategy

    Agentic AI systems are deployed across all sectors, and after a solid start, mistakes trigger a tril...
  • Quantum leap Q-Day arrives early, crashing crypto and destabilizing world finance

    Outrageous Predictions

    Quantum leap Q-Day arrives early, crashing crypto and destabilizing world finance

    Neil Wilson

    Investor Content Strategist

    A quantum computer cracks today’s digital security, bringing enough chaos with it that Bitcoin crash...
  • Taylor Swift-Kelce wedding spikes global growth

    Outrageous Predictions

    Taylor Swift-Kelce wedding spikes global growth

    John J. Hardy

    Global Head of Macro Strategy

    Next year’s most anticipated wedding inspires Gen Z to drop the doomscrolling and dial up the real w...
  • SpaceX announces an IPO, supercharging extraterrestrial markets

    Outrageous Predictions

    SpaceX announces an IPO, supercharging extraterrestrial markets

    John J. Hardy

    Global Head of Macro Strategy

    Financial markets go into orbit, to the moon and beyond as SpaceX expands rocket launches by orders-...
  • China unleashes CNY 50 trillion stimulus to reflate its economy

    Outrageous Predictions

    China unleashes CNY 50 trillion stimulus to reflate its economy

    Charu Chanana

    Chief Investment Strategist

    Having created history’s most epic debt bubble, China boldly bets that fiscal stimulus to the tune o...

This content is marketing material. 

None of the information provided on this website constitutes an offer, solicitation, or endorsement to buy or sell any financial instrument, nor is it financial, investment, or trading advice. Saxo Bank A/S and its entities within the Saxo Bank Group provide execution-only services, with all trades and investments based on self-directed decisions. Analysis, research, and educational content is for informational purposes only and should not be considered advice or a recommendation.

Saxo’s content may reflect the personal views of the author, which are subject to change without notice. Mentions of specific financial products are for illustrative purposes only and may serve to clarify financial literacy topics. Content classified as investment research is marketing material and does not meet legal requirements for independent research.

Saxo partners with companies that provide compensation for promotional activities conducted on its platform. Some partners also pay retrocessions contingent on clients investing in products from those partners. 

While Saxo receives compensation from these partnerships, all educational and research content remains focused on providing information to clients.

Before making any investment decisions, you should assess your own financial situation, needs, and objectives, and consider seeking independent professional advice. Saxo does not guarantee the accuracy or completeness of any information provided and assumes no liability for any errors, omissions, losses, or damages resulting from the use of this information.

Please refer to our full disclaimer and notification on non-independent investment research for more details.

Saxo Bank A/S (Headquarters)
Philip Heymans Alle 15
2900 Hellerup
Denmark

Contact Saxo

Select region

International
International

All trading and investing comes with risk, including but not limited to the potential to lose your entire invested amount.

Information on our international website (as selected from the globe drop-down) can be accessed worldwide and relates to Saxo Bank A/S as the parent company of the Saxo Bank Group. Any mention of the Saxo Bank Group refers to the overall organisation, including subsidiaries and branches under Saxo Bank A/S. Client agreements are made with the relevant Saxo entity based on your country of residence and are governed by the applicable laws of that entity's jurisdiction.

Apple and the Apple logo are trademarks of Apple Inc., registered in the US and other countries. App Store is a service mark of Apple Inc. Google Play and the Google Play logo are trademarks of Google LLC.