BYD charges ahead in Q1—profit doubles as Tesla falters

Jacob Falkencrone
Global Head of Investment Strategy
Key points:
- BYD significantly outpaces Tesla in Q1 earnings and profit growth, powered by innovation and overseas expansion.
- Insulated from US tariffs, BYD strategically targets Europe, South America, and Southeast Asia for continued growth.
- Investors should monitor competition and margins, but BYD’s upmarket move and rapid innovation position it strongly for the future.
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BYD doesn't just lead—it accelerates, with first-quarter profits soaring past expectations and overtaking Tesla. Investors cheering the surge should buckle up—this ride is just beginning.
In a market shaken by global tensions and uncertain economic outlooks, BYD has emerged as a clear frontrunner, turbocharging its earnings and leaving rivals in its rear-view mirror. The Chinese EV giant announced a spectacular doubling of profits in Q1 2025, surging 100% to a hefty 9.15 billion yuan (USD 1.26 billion), decisively outperforming market expectations.
These numbers comfortably eclipsed BYD’s own optimistic guidance range of 8.5–10 billion yuan, showcasing the strength of its electric and hybrid vehicle offerings both at home and abroad. Revenue also soared, rising 36% year-on-year to reach 170.36 billion yuan (USD 23.38 billion), driven by booming demand in China and overseas markets. That was, however, a bit short of analysts’ expectations.
Overtaking Tesla at a critical moment
This quarter isn’t just about strong numbers—it's historic. For the first time, BYD’s quarterly profits clearly overtook those of its American rival, Tesla. While Tesla grappled with falling profits, weaker demand, and thinning margins, BYD stormed ahead, firmly cementing its crown as the world’s largest electric carmaker by volume.
As management confidently put it, "We’re not just leading the race—we’re redefining it. Tesla set the pace, but we’re rewriting the rules of what’s possible."
BYD’s relentless innovation is paying off. The company's research spending soared 34%, hitting 14.22 billion yuan, underpinning aggressive product development aimed at making advanced technologies affordable and accessible.
Turbocharged global expansion
Locked out of the US market by tariffs, BYD has turned this hurdle into a strategic advantage. The company’s overseas sales more than doubled, up 111% this quarter, driven by booming demand in Europe, South America, and Southeast Asia. Exports now account for an impressive 21% of total sales volume, and this proportion is expected to grow significantly. Importantly, investors can take comfort knowing BYD is relatively insulated from current US tariffs on the automotive sector. Since the company has no direct sales presence in the US and has strategically prioritised Europe, South America, and Southeast Asia instead, the tariffs pose minimal direct threat. This strategic foresight ensures BYD can maintain its aggressive global momentum largely undisturbed by ongoing geopolitical friction.
Investors should closely watch BYD’s next moves overseas, including the anticipated opening of its new manufacturing facility in Hungary later this year—a crucial foothold into Europe’s high-value EV market.
Innovation at lightning speed
At the heart of BYD's growth strategy is an unwavering focus on innovation. The recent launch of ultra-fast charging technology—delivering a remarkable 400 km of range in just five minutes—isn't just an improvement; it's like refuelling an F1 car mid-race, pushing the company far ahead of the competition.
Likewise, the rollout of BYD’s 'God’s Eye' autonomous-driving system across its mass-market fleet has sparked fierce competition, compelling other automakers to scramble to match these advanced driver-assist capabilities.
Moving upmarket: bigger margins, brighter future
Investors should also pay attention to BYD’s strategic premiumisation. Newer luxury models are lifting average selling prices and improving profit margins. This strategic shift positions BYD to achieve sustained profitability, crucially insulating it from the fierce price competition plaguing the EV market.
Navigating the road ahead: three key points
While the recent results are compelling, rational investors know that complacency can lead to missed opportunities. Three areas should be closely watched:
- Competition: Tesla’s stumbles present opportunities, but other aggressive players in China and Europe will keep the pressure on. Watch BYD’s pricing and margins carefully.
- Profit margins: Heavy investments in R&D and overseas expansions are paying off but will need continuous monitoring to ensure long-term profitability is sustainable.
- Geopolitical risks: Although BYD has successfully navigated current US-China tensions, investors should remain mindful of broader geopolitical risks impacting global markets.
Management confidence
BYD’s management remains ambitious, targeting total sales of 5.5 million vehicles for 2025, including 800,000 for export markets. For investors, BYD’s strategy presents a compelling story: a growth-focused EV leader, insulated from certain geopolitical threats, and rapidly innovating in both technology and market presence. Yet, caution and vigilance remain essential—especially in navigating competitive pressures and global market dynamics.
The electric race is just getting started
For investors, BYD’s strong quarter isn’t the finish line—it’s a compelling signal to pay close attention. Like a finely tuned racing car, BYD is speeding ahead—but staying ahead means investors must remain alert and adaptive to the rapidly evolving road ahead.
As BYD continues rewriting the rules of the global electric-vehicle game, investors are set for a thrilling journey—but they should remember to buckle up.